Pillsbury Fill.Roll.Bake. Campaign for weeknight dinner recipes for Kroger and Ralphs Feed, Story, and Targeted On-Site.
Ask: Build a culturally relevant shopper marketing campaign for Pillsbury targeting Latin-American moms in Southern California and South Texas.
Ham and Cheese Crescent Roll-Ups
Chicken Poblano Pouches
Queso Fundido & Chorizo Pastries
Targeted On-Site Ads (Offer and Generic)
Agency: Macias Creative, In-Agency Shoot
Art Director & Graphic Designer: Isabelle Dino
Chief Creative Officer: Marcos Macias
Creative Director: Sheska Ocasio
Associate Creative Director: Arnaud Pages
Associate Creative Director and Copywriter: Brenda Fernandez
