Developed a visual identity for a subscription bag rental company to reclaim chic as affordable.
Bags are expensive and made of fine leather which is not sustainable. Most people use their purses once and then it sits in their closet collecting dust.
Belle was created to reduce overconsumption in the designer realm and allow people to rent and share bags for a fraction of the cost. But with a twist, submit photos of clothes you have or outfits you want to wear that month, and our stylists will create a personal selection for you to choose from. Each bag will come with a style guide providing outfit recommendations.
