2024 Nature Valley Campaign branching off of their 5 pillars. Including Pre-Rolls, Static Ads and Banners, Radio, Instagram Reels and Stories, Instagram Feed Posts, and Landing Page Banners.
Ask: Launch a regional, in-culture, marketing campaign for a Texas performance campaign that targets Texan Latin-American Moms.
Pillar 1: Morning Energy | Start the Day Off Right | Pre-Roll | Reel | IG Feed Posts
Pillar 2: Permissible Indulgence | Indulge in the Best of Both Worlds | Pre-Roll | Reel | IG Feed Posts
Pillar 3: Value | Texan-Sized Value | Pre-Roll | Reel | IG Feed Posts
Pillar 4: Life Happens Out There | Fueling Family Moments | IG Feed Posts
Pillar 5: Which Camp Are You In? | A Bar for Each Family Member | IG Feed Posts
Agency: Macias Creative
Art Director and Graphic Designer: Isabelle Dino
Chief Creative Officer: Marcos Macias
Creative Director: Sheska Ocasio
Creative Director and Senior Art Director: Peter Bacallao
Associate Creative Director and Copywriter: Miguel Ullivarri
