Glittermelon - PayPal Open Social Launch
PayPal Open launched with the story of a small farmer whose “Glitter Melon” product scales into global success, illustrating how the platform empowers businesses with payments, financial tools, and access to PayPal’s global network—signaling PayPal’s evolution from a checkout solution to a full e-commerce growth partner.
ROLE: Designer & Art Director
Results:
936M+ impressions and 12M clicks across the US, UK, and DE
344% spike in PayPal Open traffic
184% increase in marketing-attributed leads
6900+ sales-qualified leads
936M+ impressions and 12M clicks across the US, UK, and DE
344% spike in PayPal Open traffic
184% increase in marketing-attributed leads
6900+ sales-qualified leads
Webby: Advertising, Media & PR, Best B2B Campaign 2026
People’s Voice Webby: Advertising, Media & PR, Best B2B Campaign
People’s Voice Webby: Advertising, Media & PR, Best B2B Campaign
TVC
Case Study
Social
